While some of you may have already jumped on the Instagram band wagon, I know there are still a couple of leery biz owners out there. So, let’s take a look at the numbers.
In just four short years, Instagram has become home to over 150 million monthly active users. Believe me, there is quality in the quantity. (And, if you don’t believe me, believe L2 Think Tank — It took Instagram 1/2 the time of Twitter and 2 years less than it’s parent company, Facebook, to reach that many monthly users.)
It’s no wonder that 92% of big brands have intertwined themselves with Instagram’s millions of users. Mixing their promotional posts in their followers feeds (with the ever so popular selfie, amateur food photography + loving pet owners snapshots) has allowed them to push their brand to an even wider audience.
I know we all want to sell, sell, sell, BUT it’s super important that you mix in the personal side to your business as well. Take a hint from your followers + snap a few coworker selfies, a quick video featuring the making of your product, or even a pic of the company picnic.
Followers are more likely to interact with your promotional posts if they feel like they can connect with you on a personal level. A good way to organize + expand your reach with your personal + promotional photos in Instagram is through hashtags.
Adding hashtags to your photos is a great way to find new followers and share your photos with more peeps. To get the most out of them, keep a few things in mind — Be specific, relevant + observant.
Hashtags are your best friends on Instagram because, unlike any other social platform, links do not become clickable within your captions. Use hashtags to reach your audience + direct them to your site by mentioning your link in your bio section.
Something to keep in mind when you’re running a promotion on Instagram is to update your bio link by using a tool like bit.ly to shorten a direct link to the item you’re promoting rather than just sending your followers to your homepage. Point them exactly where you want them to go + watch your sales increase.
While Instagram is not for everyone, it’s a great tool to show the personal side of your business + familiarize potential clients with your company.