So I know it’s not popular. It’s definitely not the hot young thing that Twitter is (or Vine, or Snapchat). LinkedIn is the cut-and-dried answer to social networking.
Privacy? Not as big of a concern as on other platforms.
Compromising photos? Only if you add them (we suggest you don’t),
Scandalous comments? We’re not sure you can get that scandalous in a recommendation on someone’s page. But maybe you can?
LinkedIn is the person at a party that never talks. But man, does LinkedIn listen when it’s important. In fact, it doesn’t want anything that isn’t relevant to a very particular part of your life. That’s why I love it. It’s basic.
So how are you supposed to leverage LinkedIn for all it is worth? By keeping up to date on it, of course. And, knowing what changes come up. I’m talking about 2 things specifically:
In the past, messages were cumbersome and if you wanted to send them to more than 50 people, you were out of luck. Now, it’s much slicker. Follow these steps: Simple —-> Network—->Contacts—>Filter by: (Tag or Location are the most helpful in my opinion).
You can now “select all” and send a message to all the members in a geographical area (we’re the ‘Greater Minneapolis-Saint Paul Area’ over here). The same goes with people you’ve specifically tagged (maybe you’ve tagged them as ‘potentials’?), now you can send them all a message in a cool few keystrokes. People connected with you on LinkedIn for a reason, and that reason is to leverage those networks as much as possible. Everyone is in it for the same reason on this platform.
Secondly, the Ever-Neglected Company Page is facing some pretty serious changes. LinkedIn is eliminating the Product and Services pages, including the customer-validated recommendations for the products and services. All these changes are headed over to the Showcase Page of a company. Counter-intuitively, the recommendations/products/services will not migrate to these pages, consequently putting those who have invested time and energy in them in a bit of a bind.
The intention behind the Showcase Page is now bad, as it is intended to provide administrators with a better way of targeting certain audiences, and providing a page “designed for spotlighting a brand, business unit, or initiative”. However, smaller businesses might have a harder time deciding what necessitates a Showcase Page and what does not. In LinkedIn’s (somewhat successful) attempt to be slick, they’ve thrown the baby out with the bathwater.
It seems possible to me now that my love affair with the simplicity of LinkedIn may be coming to a close.
Let me know what you think! Tweet at me @occupycamille!