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Who are you following?

Even if you have classified yourself as a leader – you still follow.

For us ‘D’ types, this may be a hard one to swallow.

I am going to be real honest here, I had a super difficult time admitting that I could learn from others in this whole social media world. I am a bit addicted to learning, but when it came to ‘my’ industry I just couldn’t find a resource to teach me what I didn’t already know. I took online classes from expert after expert and although some things were great reminders, nothing was moving the needle forward for me.

So, you can understand why it would be difficult to believe I could actually follow someones lead on this topic.

Until I ran across a Facebook ad for an Instagram Challenge by Jenna Kutcher. For one, very few ads catch my attention these days ’cause to be honest, I really don’t need another ‘how to’ tossed in my inbox. I am sure I am not alone when I say that not only do I not need it – I don’t want it. I also didn’t know her, at all. She was a new face to me entirely.

There was something different about her. Jenna had all the right wording and incredibly eye catching visuals. I signed up. Clearly I was her ‘ideal client’ – there were many others, similar to me in the challenge already.

Oh and not only did I sign up for the challenge, I was engaged during the 7 days and purchased her Instagram course at the end of her email and webinar sequence. The awesomeness didn’t stop at the challenge – the course was amazing and opened my eyes like very few online courses have.

For one, I actually did the work (see @hellogorglife for a true representation of what I learned) and for another – I found a new leader.

She is totally bringing light to the online course industry that I thought was slowly fading.

This leader needs leaders.

we all got this,
tena

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Let’s talk about branded photography. Have you noticed how your social media posts get way more engagement when there is an image attached? This is because your fans connect with imagery. They believe what they see.

When you host an event for your biz, it is SO important that you snap some good quality images. If you tend to forget, delegate this task to a friend or an employee.

As the go-to photog at tena.cious, I’d like to share a few tips with you on capturing your brand in the best light »»

1. » Try to find good lighting. This is key!

2. » The image needs to be crisp and clear so that we can easily see what’s going on.

3. » The pic must tell a story or show emotion.

4. » Does the image make sense with your brand? If not, it can be shared on your personal social channels!

Make it your goal to snap 5 pics at every event you attend. Then watch your engagement increase. 🙂

Addie

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Two weeks ago we told you that we’re obsessed with Instagram. We explained what the grid is and why it’s important to plan it out ahead of time.

Social media is constantly changing, which makes our jobs exciting! The newest thing is Instagram stories.

What the heck are these stories? And how should you use them to promote your brand?

Add to your story as often as you’d post on Twitter (5-10 times a day). Take quick short fun videos of your daily life behind-the-scenes. Your fans will totally love to see what you do on a day-to-day basis

Your story only lasts for 24 hours and then it disappears, so don’t spend too much time planning your story content. It should be “in the moment,” fun + show off your brand’s personality! This is the social place that you can experiment, take a few risks and  have fun!

Addie

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You know those things you can spot from a mile away? The ones that stand out so badly they hurt your eyes? No matter what profession you are in, it is natural for you to catch the mistakes that others are making. It may sound a bit strange but this is actually your gift. 

Lately, I have consulted with a few new clients and it seems that many of them are making the same mistakes online. 

I figured that they couldn’t be alone so I thought I would share some common online errors in case you too are making them.  

I decided to break it down into sections, so here we go:
Website »»» Broken links. Many of you have social media links that don’t actually go to your direct page. Check it. Fix it. Check it again. 

Facebook Personal Page »»» No link from your personal page to your business page. You have the ability to link your business page from your personal. Make sure this is visible to everyone and not just your friends. Need an example? Check out mine. Not sure how to change it? Visit our Social Rockstar Community Facebook page and ask! 

Facebook Groups »»» Spamming. Stop tossing your blogs and images in other peoples groups. Use these groups to engage with others by answering and asking questions to soak up knowledge. 

Facebook Business Pages »»» Boosting posts. This form of advertising on Facebook is simply not valuable. If you have Q’s about Facebook ads, we have a billion resources to share with you + you can purchase our Facebook Ad Guide if your little heart so desires. 

Twitter »»» Connecting your Facebook to Twitter. For the love of everything, stop. Just stop. Please (and I mean pretty please) disconnect this feature. Go to www.facebook.com/twitter to make it stop.

LinkedIn »»» No profile photo. Yes, this is a real thing. I see peeps daily that have no photo on their LinkedIn profile. C’mon, this is like wearing your pajamas to work… it says that you don’t really want to be there by putting forth little effort into your page. I am a huge fan of shutting down sites that don’t get my full attention. 

Instagram »»» Posting too often. This site isn’t a spot to dump your entire album of photos. Pick your best photo each day, hashtag it up, and hit post. 

Pinterest »»» Empty boards. If you create a new board, make sure that it is actually worthy of having its own board. That means if you have a board with less than 5 pins, it probably isn’t worthy. 

Google + »»» The fact that you still use it. Don’t waste your time. 

These were only a few of the common mistakes that I see. Quick, easy, and painless changes that will make a significant difference to improve your online presence. 

I would absolutely LOVE to hear the simple changes you are going to make today! Hit reply to share your thoughts with me. 

Before I let you go, I must share with you a FREE virtual workshop that I am hosting with my favorite coach + mentor, Ursula Mentjes. We are going to teach you how to up-level your ability to sell on + offline. Join us here.

much love,
tena
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While some of you may have already jumped on the Instagram band wagon, I know there are still a couple of leery biz owners out there. So, let’s take a look at the numbers.

In just four short years, Instagram has become home to over 150 million monthly active users. Believe me, there is quality in the quantity. (And, if you don’t believe me, believe L2 Think Tank — It took Instagram 1/2 the time of Twitter and 2 years less than it’s parent company, Facebook, to reach that many monthly users.)

It’s no wonder that 92% of big brands have intertwined themselves with Instagram’s millions of users. Mixing their promotional posts in their followers feeds (with the ever so popular selfie, amateur food photography + loving pet owners snapshots) has allowed them to push their brand to an even wider audience.

I know we all want to sell, sell, sell, BUT it’s super important that you mix in the personal side to your business as well. Take a hint from your followers + snap a few coworker selfies, a quick video featuring the making of your product, or even a pic of the company picnic.

Followers are more likely to interact with your promotional posts if they feel like they can connect with you on a personal level. A good way to organize + expand your reach with your personal + promotional photos in Instagram is through hashtags. 

Adding hashtags to your photos is a great way to find new followers and share your photos with more peeps. To get the most out of them, keep a few things in mind — Be specific, relevant + observant.

Hashtags are your best friends on Instagram because, unlike any other social platform, links do not become clickable within your captions. Use hashtags to reach your audience + direct them to your site by mentioning your link in your bio section.

Something to keep in mind when you’re running a promotion on Instagram is to update your bio link by using a tool like bit.ly to shorten a direct link to the item you’re promoting rather than just sending your followers to your homepage. Point them exactly where you want them to go + watch your sales increase.

While Instagram is not for everyone, it’s a great tool to show the personal side of your business + familiarize potential clients with your company.

Bi-Line Aly

 

 

 

PS. Decided to jump on the bandwagon? Connect with me + tena.cious!

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Sometimes we just need to be different people all at once. Before the app, Fotogramme, that task was such a hassle on Instagram.

Now don’t start jumping up + down just yet, we haven’t quite had all our prayers answered. There is NO posting from Fotogramme. BUT it sure makes staying engaged between accounts more accessible. Plus, having just undergone an iOS7 make over, it sure looks pretty.

The concept itself is similar to the way using multiple accounts on the Twitter app works.  You can zip back and forth between the thumbnail view and feed scrolling screens, making it easier to check out photos.

And even though we aren’t supposed to have favorites, we all know you do. Now you can mark users as favorites that will quickly display their posts without having to scroll through your entire following list.  This is also a handy feature if there are some users (other than those you follow) who you want to periodically check in with, but you don’t want to add any more people to the number you already follow.

Not to mention, you can favorite hashtags as well. Hello engagement booster.

This external app works along side our beloved Instagram to make multi-account users’ lives all the easier. Constantly being logged into your business + personal account will help you to stay engaged with your followers.

While this tool is super frickin’ awesome, everyone cross your fingers with me that Instagram will let them add a posting feature.

blog-aly

p.s. follow me on instagram!

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Instagram Wedding 

Emily Blankenship | Social Account Manager

This past weekend I found myself traveling the great distance to Mississippi for a wedding. A good friend of mine asked me if I wouldn’t mind coming along, even though I had never met the bride and groom. See, she was driving this 18 hour car ride and didn’t feel safe doing it alone. Merrily, I joined in. We never discussed details, I had a date and a time and that was that.

Our first hour in the car we talked about mutual friends, gossiping and getting updates about life events as all girls do. The second and third hours were full of bad singing and even worse dancing. It wasn’t until about the tenth hour into our trip that I asked her about the wedding. I asked her how she had met the bride given the distance, to my surprise she responded, “well, we have never really met in person.”

My friend then goes on to tell me that she met this girl through Instagram, a social media site where people share pictures of their lives with one another. She said they have been following each other for over a year now, had exchanged telephone numbers, texted and video chatted all the time. It was like they had met, like they were great friends- but in all reality, they did not know each other. I have to admit I was flabbergasted. I assumed we were traveling all this way to see somebody she knew be wed, not to meet this woman for the first time.

Ultimately the wedding was a huge success, and the friendships made were even better. The wedding was beautiful; the people were amazing. We all enjoyed ourselves. We became famous at the wedding reception as the “Instagram friends,” the two that drove all the way from Minnesota to be part of the wedding of a couple they had never truly met.

Working in social media, I take the networks and relationships it creates for granted. It was wonderful to take a step back and see just how much it can impact people’s lives.

Not on Instagram yet? Head over to http://instagram.com/ for more details. 

Fast beautiful photo sharing.

Social Media Visual

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