When I step on a stage, my first question is usually something like ‘Who in here classifies themselves as a leader?’ You may not be as shocked as I am to hear that not many people raise their hand. In fact, I usually need to coax them to think about what a leader really is, and I get a few more hands.

The English dictionary states that a leader is: the person who leads or commands a group, organization, or country.

Whoa – I think the word ‘commands’ is what throws us off or maybe the fact that we believe that we have to be an expert to be a leader.

This is wrong. So very wrong.

In fact, you only really have to be one step ahead in order to lead. Now let’s all take a deep breath, and soak that in.

Here is the deal, most people don’t know WHO they are leading. So the scary part is in the unknown. Once you do that work (you know, the ‘define your perfect client’ work) – things become more clear. Like you almost picture yourself as the momma duck with your fresh baby ducklings waddling behind you.

Right, because in order to lead – those babies might even be on your heels. This is awesome, why? Because then it pushes us to walk a little faster.

Those followers force us to be one step ahead. I remember being in the grocery store with my Mom and begging to push the cart, cause I wanted to be just like her. The thing is I would oftentimes run the front of the cart into her ankle – I was SO eager to be close. This is what you want as a Mom and as a leader.

In fact, I just started a monthly leadership lunch with my team at tena.cious and we discussed people in our lives that we looked up to as a signifiant leader. Some of the qualities were profound, here are a few:

» Inspirational
» Has trust in others
» Creates a path to get ‘there’
» Big vision thinker
» Confident
» Push you before you are ready
» On trend
» Assertive or straight forward

Our lists were two pages long and this was compiled from almost 10 people, our answers vary but I think I could sum it up » they care. Not one of the people said ‘they are the smartest person I know’ or ‘they were super successful’ or ‘they knew more than me’…Do you get it?We all have people watching and waddling behind us ready to knock right in to us and hopefully, if we are lucky – they start leading their own little waddlers.Leaders create leaders. They don’t do this by being the best at something or by having all of the answers – they do this by caring and showing the way.

Nothing is scary about caring.

you got this,

Continue Reading

How truly solid are your relationships? This might need a moment of reflection, or you can do what I did. I scrolled my Facebook connections.

As I ran across names, I realized that many of these people I have never even struck up a conversation with. Now, you may be a person that only accepts those you know personally, but here is the thing – you can truly only hold 150 contacts in your brain before you start to forget them. The average Facebook user now has about 388 friends. That is 238 people (or more, if your friend list is anything like mine) that you really don’t have a connection with any longer.

So, the solution here isn’t to go drop your virtual friend count down to 150 – the challenge is to reach out a bit more. Of course I have a story and this one might surprise you a bit, I used to avoid people. A lot. You know those moments you see someone in Target down the end of the aisle and you move a bit quicker so you don’t have to have that odd small talk convo? As much as I hate small talk, I also hated the feeling of having relationships with people that were only virtual.

This past week, in fact, I was walking out of a store and was barely in eyesight of an old acquaintance. I turned around, said a simple hi, her name and went back on my way. Later that night I got a message on Facebook saying how she was happy to see me and was having a tough day or she would have talked longer. We chatted for a bit and are grabbing lunch in the next couple of weeks. She wants to discuss a few different business things… she needs a website from tena.cious, she wants to talk oils and she wants to hear about this whole makeup line.

Now, not every simple hi is going to equate to this much awesomeness, but you.never.know. The old Tena would have used the ‘I’m already out of eyesight and don’t have to talk’ excuse. BUT guess what? That not-so-small talk turned into a high quality deep convo.

Here is to deeper conversations + less virtual-only friendships!

Continue Reading

Who doesn’t love a little challenge?

Okay, so basically most people. Honestly, when faced with a challenge the majority of peeps shy away. Why? Because it sounds hard and who really likes to do things that don’t come all that easy to them?

The thing is, if we let them, challenges can be anything but hard.

There has to be something more behind it, though. For me, it is the competitive piece.

This past week, Amy, our programmer at tena.cious, shot a message off to our entire staff to join Blogher– it kind of freaked me out a bit but then I eagerly jumped on. I knew it would stretch my time, my writing capabilities and it would force me to share more openly… oh and more often. 30 days of writing sounds intense, but guess what? Other people have done it, and that means I can too.

So of course I did what any good ‘boss’ would do… I told Angie that she was going to do it with me. #miserylovescompany » oh, wait… I was supposed to be inspiring her.

All joking aside, I am pumped to share a bit more of my brain with you this month. So, how are you going to find your next challenge?

Continue Reading

I do nothing alone.

I mean, let’s be real, I am a Mom (and a dog Mom) – so even the not so private stuff usually includes a peep or two.

The thing is, that statement above makes me happy. It doesn’t make me feel co-dependent, but loved. This isn’t about being a Mom, it is about real inclusion and accountability.

A couple of weeks ago I spent a few days with some amazing women. We all worked on our businesses, not in them, and we set aside the time to be productive. The first thing I knew I had to do was tell them what I expected to complete. Why? I needed them to celebrate with me as I checked those to-do’s off and the biggie was that I needed the accountability. I have been on these sorts of retreats before and accomplished a ton, but I didn’t do it alone.

This small step ensured that there was NO chance of me scrolling Facebook, chatting on the phone with a friend or simply just day dreaming – we were there to work and we held one another accountable while doing it.

What do you need accountability on right now?

We have a great group over here that is just waiting to hear from you. Toss your to-do in here, you never know, someone may be working on the same.exact.thing. Everything is better together.

you got this,

Continue Reading

Let’s talk about branded photography. Have you noticed how your social media posts get way more engagement when there is an image attached? This is because your fans connect with imagery. They believe what they see.

When you host an event for your biz, it is SO important that you snap some good quality images. If you tend to forget, delegate this task to a friend or an employee.

As the go-to photog at tena.cious, I’d like to share a few tips with you on capturing your brand in the best light »»

1. » Try to find good lighting. This is key!

2. » The image needs to be crisp and clear so that we can easily see what’s going on.

3. » The pic must tell a story or show emotion.

4. » Does the image make sense with your brand? If not, it can be shared on your personal social channels!

Make it your goal to snap 5 pics at every event you attend. Then watch your engagement increase. 🙂


Continue Reading

There is so much potential for your brand on Facebook. It gets way more exciting than just posting, commenting + checking insights.

As you may know, it’s hard to get your Facebook biz page in front of a lot of peeps due to the algorithm, but at the same time you want to be generating constant awareness for your brand so that your fans will start to remember you. They’ll remember you when they see you showing up often + in more than one place. This is why it’s super important that you are interacting on Facebook in more ways than one.

1. One way is Facebook groups. We love groups! They bring peeps together and build community. We suggest that you pick 3 Facebook groups that relate to you + your brand and interact in them frequently.

2. The way to get your Facebook biz page in front of new fans is with Facebook Ads! With a very small budget, you can run ongoing ads to help generate leads or send people to your website. These ads won’t be promoting a specific sale or event that you have going on. Instead, their objective will be to generate awareness and make potential clients trust you + love you!

3. An important part of Facebook Ads is Facebook pixel. It’s basically a tracking code that goes on your website (our rockin’ web gal, Amy, can help install this). With this we are able to target a very specific audience on Facebook based off of peeps that have been to your webpage or blog. It’s a great way to capture people who aren’t already on your mailing list or fans of your Facebook business page and peeps who are randomly searching for your service.

Leave a comment and let us know what Facebook groups you hang out in!


Continue Reading

Two weeks ago we told you that we’re obsessed with Instagram. We explained what the grid is and why it’s important to plan it out ahead of time.

Social media is constantly changing, which makes our jobs exciting! The newest thing is Instagram stories.

What the heck are these stories? And how should you use them to promote your brand?

Add to your story as often as you’d post on Twitter (5-10 times a day). Take quick short fun videos of your daily life behind-the-scenes. Your fans will totally love to see what you do on a day-to-day basis

Your story only lasts for 24 hours and then it disappears, so don’t spend too much time planning your story content. It should be “in the moment,” fun + show off your brand’s personality! This is the social place that you can experiment, take a few risks and  have fun!


Continue Reading

Since birth, or maybe shortly after, we have been conditioned to see differences in people.

Walking in a room and either shaming ourselves for not wearing the ‘right’ thing or judging that new hair color on the person handing out name tags. Don’t lie — We have all been there. (Unless of course your name is Jesus, therefore you are perfect, no need to read on.)

We could get in to some deep stuff here but I prefer to keep it a little lighter and toss this into the business realm. For today anyways.

As our company has grown both financially and in employee count, I have to be honest here, it has been difficult to continue to attend the same networking groups, because it felt that no one could relate with my similar issues.

I have scoured the Twin Cities to find people that are in the exact same spot as me. « This is sort of laughable, cause that statement is relative, right?

Here is the deal. I was at a conference in California and I mentioned this, exact ‘issue’, stating that I needed to play in a bigger space, which I know is a common statement said by many.

I was stopped in my tracks when someone said ‘How can you relate and not separate Tena?’  Talk about a humbling moment.

I could feel my mind racing back to conversations and events where I wasn’t fully present because I was focused on the separating and not so much the relating. In fact, by doing this, I was separating myself even more.

The thing is — this swings both ways. There have been plenty of times I have thought ‘I am not exactly worthy of being here’ or ‘this person has WAY more going for them than I do’.

Either side you fall on, I know you can relate.

I want to challenge you, the next time you walk into a room (either physically or virtually) put on your ‘I am going to find ways I relate with this person or group hat’.

I get that sometimes it’s stretch, but I promise this small shift in perspective will change your everyday experiences.

Speaking of relating, I know there had to be tons of you nodding your head + totally agreeing with these words … you know how it goes — leave a comment and share with me what came to mind when reading this.

Continue Reading

If you are feeling overwhelmed, you are FAR from alone.

Every single day I talk to small business owners that have a list that could rival the lines of the Apple store on ‘new product day’.

The thing is, this list doesn’t die down. It continues to grow, and grow and well…grow.

Seriously, doesn’t this stress you out? It does me. Why? Because I live it too.

It isn’t until I step back, put my priorities in place (oh and sometimes figure out what my priorities actually ARE) and make a real list — one that doesn’t have projects on it, but the steps to complete the project. This is a biggie.

Break these big items down, into quick tasks that can be checked off with ease + before you know it, the list is done. Talk about feeling accomplished!

I know this isn’t my usual tena-talk-a-lot self – but we have things to do people!

Leave a comment and tell me the NEXT thing that is getting checked off your list.

Continue Reading

Ever just ditch something or someone NOT on purpose and look back and think – ‘that was the best decision I ever made.’?

So let’s imagine that you actually decided to do this on purpose. Frequently.

Of course I have a little story for you, cause that’s how these points hit home.#takenoteyall

One of the first things I spotted when I purchased Capture Salon was the space NOT being used. Several stylist chairs, but also an area in the corner of the salon was a beautiful pedicure chair, loads and loads of nail colors and every little thing you would need to create a fab look. The thing is, we had one chair. Now there were many reasons I got rid of this service, but let’s be real, who wants to get their nails done by themselves?

Almost instantly I took nail services off of our menu. As I said, there were a few reasons behind it – namely, the revenue generated from this square footage was hardly worth the effort of ringing it through the cash register. The other reason, I had plans gurl!

That plan included one of my very dearest friends, Emily. This girl gives an AMAZING facial. Not just the relaxing type, the ones that change your skin foreva. Love her and her skills. So back to my point… she needed a space to rock this talent. We quickly hired someone to toss up some sheet rock, sold the chair and threw on a beautiful custom made barn door. #openforbusiness

In the first 90 days Emily sold more from her new space than that pedicure station did the entire 3+ years it existed. Did you read that? This may sound obvious, but I see this happening every.single.day in businesses.

So yes, I had a great chair, fabulous polish and a cute space for it » but it wasn’t a fit. By eliminating this one offer, I was able to illuminate a new service, our bank account and Emily.

How can you apply this to your life? Oh, I KNOW you have an offer, an opt-in, or something hanging on for dear life that you need say the whole ‘So long, farewell, auf wiedersehen, goodnight….’ to. Ready. Set. Illuminate.

Continue Reading