So, you’re already rockin’ out your social marketing plan each week and getting some great feedback, interaction and engagement, but are you ready to really step up your social game?
Of course you are.
The answer is simple.
Start taking advantage of your PR tools and skills. (Even if you don’t think you have PR skills, I promise you, you can do this.) Adding PR to the mix will help you get more expand your reach and exposure in a whole new way.
My background is in Public Relations, and my role at tena.cious has allowed me to combine more traditional PR approaches with the fast pace of social.
You can ask fabulously worded engagement questions on your social, with jaw dropping results. But, the more exciting news you have for your audience, the more they will feel like they’re receiving special information that not everyone can get their hands on. Using social as the default place to get exclusive news for your biz incentivizes your fans to remain your fans.
They care about your brand, and you’ve added value by giving them the updates they crave.
Allow me to demonstrate how the organizing PR opportunities and having a responsive social strategy work in tandem.
A couple clients we work with at tena.cious also work with a local PR gal that I have built a relationship with. Building a relationship with her has helped both of us ramp up our PR and marketing plans, gain more visibility and exposure, and reach out to each clients’ audiences in more creative ways.
1. She is pitching certain media or bloggers.
2. She immediately clues me into it.
3. I am able to jump on to the client’s social pages to follow and interact with the outlets + people she is talking with on a regular basis.
This helps said client stay in front of them and on their radar.
When she books an event or lands media coverage, we tag-team it. Maybe I will create a Facebook event and post about the event/coverage on their social platforms, and I will certainly incorporate it into the content I’m pushing out. Our open channel of communication means that I know what she’s focusing on at any given point.
Because we’ve had such an open line of communication, we will bounce ideas back and forth from each other. Although I’m not working in PR like I once was, I can completely dig her excitement when she’s pitching. If I did not have this relationship with their PR gal, we would all be missing out on awesome and more unique ways to keep audiences and fans up to date on news, events and things that are going on.
If you don’t have someone managing your public relations, you’ve seen how simple it is to add a small part of PR to your marketing plan. A small part that will gain great reach for your biz and is something that you can even do on your own! Whether you have someone working your PR for you or you’re a do-it-a-yourselfer, make sure the PR is enhancing your social.
So, I would love to hear from you! Tweet at us about how you rock PR in your social marketing.