When even your vet is jealous you get to bring your pet to work, you know you’ve got a good thing going on.

At tena.cious we are lucky enough to have such a tight knit + laid back (cat lovin’) team, that when we need to, we can bring our furry friends in along with our computers.

We are all familiar with the strict corporate office culture, firmly believing in separating your work and home life, but at tena.cious we aren’t just your desk-sitting, suit-wearing, work-discussing women. We’re friends too.

As an office full of women, we understand and appreciate the need to vent about our personal lives, shed a tear (or a thousand) and bring in a kid when they’re sick (whether they be of the human or animal variety).

Its amazing to see our relationships grow, as we work so closely together in what I think of as a pretty unique office environment.

So many people automatically assume working with all women is tough and that our situations get catty (pun intended). But when mistakes are made, we come together as a team to figure out the problem + a solution to turn it into a learning moment. I wouldn’t have it any other way, honestly.

When we come to work, we put those stereotypical guards down and seriously treat our office space as a home + our team as a family.

Bi-Line Aly

PS. I can’t get enough of cute pets, share some rockin’ shots of yours, in the office or at home, by using the hashtag #tenaciouspets

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When even your vet is jealous you get to bring your pet to work, you know you’ve got a good thing going on.

At tena.cious we are lucky enough to have such a tight knit + laid back (cat lovin’) team, that when we need to, we can bring our furry friends in along with our computers.

We are all familiar with the strict corporate office culture, firmly believing in separating your work and home life, but at tena.cious we aren’t just your desk-sitting, suit-wearing, work-discussing women. We’re friends too.

As an office full of women, we understand and appreciate the need to vent about our personal lives, shed a tear (or a thousand) and bring in a kid when they’re sick (whether they be of the human or animal variety).

Its amazing to see our relationships grow, as we work so closely together in what I think of as a pretty unique office environment.

So many people automatically assume working with all women is tough and that our situations get catty (pun intended). But when mistakes are made, we come together as a team to figure out the problem + a solution to turn it into a learning moment. I wouldn’t have it any other way, honestly.

When we come to work, we put those stereotypical guards down and seriously treat our office space as a home + our team as a family.

Bi-Line Aly

PS. I can’t get enough of cute pets, share some rockin’ shots of yours, in the office or at home, by using the hashtag #tenaciouspets

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Do you LOVE what you do so much that you see past the cons? When you get to the point in your journey and you can say yes to this question, you know that you are on the right path.

Several times throughout the last 5 years at tena.cious I have been told I was crazy to have employees. Things I heard were ‘why not just outsource’, ‘don’t get caught up in the overhead of an office space’, ‘payroll will kill you’. But I did it anyway. Because the struggle is worth it.

Last week my team couldn’t have endured a more stressful situation if we tried. On top of being in the throes of our personal lives, work was just darn right crazy! Our main squeeze, Angie, was put on a bed rest (don’t worry, she is fine and the babies are doing just fine and still roasting in the oven)… as my team’s jaws dropped and their mouths went dry we did what any team would do… we went out for happy hour. We had a plan in place for when Angie was out of the office but we all knew that deep down we would be like crazy chickens with our heads cut off when it happened.

That minor bump in the road brought us together. And for that, I will take the struggle. As I saw my team push up their jaw, rally together, and get the work done, my heart soared. This journey is the one I was meant to be on. The one with a team that works together to do crazy things for one another and for our clients. 

What struggle do you look past to push through and walk on the journey you were meant to be on?

In this week’s CLIQUE podcast Karen Osburn of ‘Mom at 41’ shares her journey, including the struggles. You won’t want to miss her incredible story and eat up her intense love for life.

Bi-Line Tena

P.S. Have you joined the CLIQUEcommunity? We are just getting warmed up over there and can’t wait for you to jump in! Don’t forget to introduce yourself!

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Do you LOVE what you do so much that you see past the cons? When you get to the point in your journey and you can say yes to this question, you know that you are on the right path.

Several times throughout the last 5 years at tena.cious I have been told I was crazy to have employees. Things I heard were ‘why not just outsource’, ‘don’t get caught up in the overhead of an office space’, ‘payroll will kill you’. But I did it anyway. Because the struggle is worth it.

Last week my team couldn’t have endured a more stressful situation if we tried. On top of being in the throes of our personal lives, work was just darn right crazy! Our main squeeze, Angie, was put on a bed rest (don’t worry, she is fine and the babies are doing just fine and still roasting in the oven)… as my team’s jaws dropped and their mouths went dry we did what any team would do… we went out for happy hour. We had a plan in place for when Angie was out of the office but we all knew that deep down we would be like crazy chickens with our heads cut off when it happened.

That minor bump in the road brought us together. And for that, I will take the struggle. As I saw my team push up their jaw, rally together, and get the work done, my heart soared. This journey is the one I was meant to be on. The one with a team that works together to do crazy things for one another and for our clients. 

What struggle do you look past to push through and walk on the journey you were meant to be on?

In this week’s CLIQUE podcast Karen Osburn of ‘Mom at 41’ shares her journey, including the struggles. You won’t want to miss her incredible story and eat up her intense love for life.

Bi-Line Tena

P.S. Have you joined the CLIQUEcommunity? We are just getting warmed up over there and can’t wait for you to jump in! Don’t forget to introduce yourself!

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We’ve gone over the value of having a list again and again, but that is definitely not where the story ends! 

The strength of your list has plenty of variables: how you promote it, how visible it is on your social pages, how easy it is to join. But, one of the most effective ways to ensure your list-building is going strong is to provide a kick butt opt-in!

Your opt-in can appear in a variety of shapes. Some of our coaching clients provide workbooks branded toward them that provide solutions for problems. Others have audio recordings that aim to inspire. For authors, maybe it is a chapter or two of their newest book! However, it hasn’t always been like that…

One client of ours was mystified as to why their list wasn’t growing. Well, for starters, they didn’t have knowledge of how to manage their list, so they just left it on the back burner. And I get that, I really do. When you don’t know how to do something, you’ve got two options: learn or don’t. But, if you pick the latter, be prepared to not get the most out of it.

So, we worked on how to use the list together, and provided a couple of chapters as a ‘thank you’ for signing up for the list. And really, it wasn’t just a ‘thank you’ as much as an incentive for people to let us keep in touch with them. After that simple tweak, we had more sign-ups than we had gotten in months, because we told them why signing up was a major bonus for them!

It is absolutely essential to think long and hard about what your opt-in will be, because it is an extension of you. If it doesn’t make sense for your brand, it doesn’t make sense for your opt-in. 

At tena.cious, our opt-in is Daily Awesomeness. It makes sense for what we’re all about because in social, we are all about consistency. The tips + tricks that we send out to our list are helpful reminders for our list, and we get crazy good responses to them. For many of the people on the list, our email is the first that lands in their inbox in the morning, and they look forward to it! When the email goes out late (or shamefully, not at all), plenty of our peeps let us know they missed it! 

I know that we talk about it constantly (sorry, not sorry); you need to provide value for people to join your list. 

What’s your opt-in, and why does it rock?

Bi-Line Camille

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We’ve gone over the value of having a list again and again, but that is definitely not where the story ends! 

The strength of your list has plenty of variables: how you promote it, how visible it is on your social pages, how easy it is to join. But, one of the most effective ways to ensure your list-building is going strong is to provide a kick butt opt-in!

Your opt-in can appear in a variety of shapes. Some of our coaching clients provide workbooks branded toward them that provide solutions for problems. Others have audio recordings that aim to inspire. For authors, maybe it is a chapter or two of their newest book! However, it hasn’t always been like that…

One client of ours was mystified as to why their list wasn’t growing. Well, for starters, they didn’t have knowledge of how to manage their list, so they just left it on the back burner. And I get that, I really do. When you don’t know how to do something, you’ve got two options: learn or don’t. But, if you pick the latter, be prepared to not get the most out of it.

So, we worked on how to use the list together, and provided a couple of chapters as a ‘thank you’ for signing up for the list. And really, it wasn’t just a ‘thank you’ as much as an incentive for people to let us keep in touch with them. After that simple tweak, we had more sign-ups than we had gotten in months, because we told them why signing up was a major bonus for them!

It is absolutely essential to think long and hard about what your opt-in will be, because it is an extension of you. If it doesn’t make sense for your brand, it doesn’t make sense for your opt-in. 

At tena.cious, our opt-in is Daily Awesomeness. It makes sense for what we’re all about because in social, we are all about consistency. The tips + tricks that we send out to our list are helpful reminders for our list, and we get crazy good responses to them. For many of the people on the list, our email is the first that lands in their inbox in the morning, and they look forward to it! When the email goes out late (or shamefully, not at all), plenty of our peeps let us know they missed it! 

I know that we talk about it constantly (sorry, not sorry); you need to provide value for people to join your list. 

What’s your opt-in, and why does it rock?

Bi-Line Camille

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When “Lean In” was released, it definitely made a splash. Some people were entirely against what Sheryl Sandberg had to say, while others suggested that her criticism of a male-dominated corporate world was inapplicable to the vast majority of women.

I, being the person I am, read a bunch of articles about it and had almost developed a complete opinion of her analysis without ever actually reading it. And then Tena assigned it to me. 

Like this article, Sheryl Sandberg is careful to note that her advice is limited to women who are already in the corporate world, or who are on the trajectory to eventually find themselves there. Sandberg anticipated her detractors’ criticisms ahead of time, which was an incredibly smart move. Her bases were covered, which makes it a pretty hard book for me to tear apart.

The best part about Lean In can be encompassed in a single line: “We must raise both the ceiling and the floor.”

This is not a call to action for raising the roof and getting a little crazy at a party. It is a call to action that includes both women in the high and low income strata. Corporate childcare policies are not going to allow women more flexible maternity leave unless they have advocates (among other policies). And frankly, women cannot depend on men to take ownership of improving policies that are obstructive to women. Having more women at ‘the top’ is not the end of the story. Having more women in corporate leadership positions allows for policies to be changed, bent, and broken by creating leadership that understands the experience particular to women at the top, middle, and bottom.

In Lean In, Sandberg mentions that she had initially hesitated from identifying herself as a feminist, due to its inaccurate association to bra-burning and man-hating. Eventually, she comes around to the stance that it threatens no one to articulate her concern for women and equality. In a Ted talk by a favorite author of mine, Chimimanda Ngoze Adichie, she discusses her journey from anti-feminism to her ultimate embrace of feminism. Adichie also acknowledges the scarcity of women in power although women are equally as capable of doing such work.

While some people may suggest that they would rather not identify as feminist, they might identify with Adichie’s definition:

Feminist: the “person who believes in the socialpolitical, and economic equality of the sexes.”

I don’t find that too offensive, and nowhere in it is there the bra-burning imperative that comes with it.

It’s days like these, when my boss leaves the office a little early to take her kids to the doctor before school starts (because one parent had to, and today that was her), that I’m glad to work in a female-dominated office. Nobody in the office pretends that family life doesn’t exist, and nobody views it as a hindrance to success, personal or professional.

We make sure our job is done, bills are paid, and that we have a life outside of our career.

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love going to networking events and meeting people who are passionate about their businesses. 

Yes, I’m talking about you! You are the one that gets that little glimmer in your eye, a smile on your face, and that little bounce in your step when you start talking about your biz. But then you go back to your office and sometimes forget about these dynamic conversations because the event is over.  

I see this ball get dropped all the time. That is why I can’t wait to share with you 3 simple ways that you could be increasing your networking relationships with … yes, you guessed it… social media! 

1. Connect with them on LinkedIn before and after the event. 

If you have access to the list of attendees before the event, reach out to them before hand. There could be a lot of people there, so you are letting them know you will be there and wanted to introduce yourself in case you don’t get a chance to meet them in person. This is a huge icebreaker when you get there and start introducing yourself. I promise they will be impressed.

If you don’t have a list, no problem! Just make sure you get their business card and follow up with them afterwards. Don’t let those cards sit there for days, get this done within 24 hours so you stay on top of mind! And even though you just met them, remind them in your personalized message on LinkedIn when you go to connect. 

2. Give them a little Twitter love! 

Do some research and see if they, their business, or both are tweeting. A little shout out can go a long way. And if you are an overachiever, you can create a list for each networking event and add them to it. But don’t forget to keep your eyes on that list if you want to stay on their radar.

3. Become a member… online. 

Your networking group may only meet one or two times a month. What about all the other days? Don’t let them go to waste! Stick out by joining your networking groups’ online communities. This could be a Facebook or a LinkedIn group. Standing out online will make you more memorable in person. 

These are not too hard, right

Social media is not just a selling tool, it’s there to build relationships. Don’t miss out on this chance to take your networking to a new level! 

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So, you’re already rockin’ out your social marketing plan each week and getting some great feedback, interaction and engagement, but are you ready to really step up your social game?

Of course you are. 

But how?

The answer is simple.

Start taking advantage of your PR tools and skills. (Even if you don’t think you have PR skills, I promise you, you can do this.) Adding PR to the mix will help you get more expand your reach and exposure in a whole new way.

My background is in Public Relations, and my role at tena.cious has allowed me to combine more traditional PR approaches with the fast pace of social.

You can ask fabulously worded engagement questions on your social, with jaw dropping results. But, the more exciting news you have for your audience, the more they will feel like they’re receiving special information that not everyone can get their hands on. Using social as the default place to get exclusive news for your biz incentivizes your fans to remain your fans.

They care about your brand, and you’ve added value by giving them the updates they crave.

Allow me to demonstrate how the organizing PR opportunities and having a responsive social strategy work in tandem.

A couple clients we work with at tena.cious also work with a local PR gal that I have built a relationship with. Building a relationship with her has helped both of us ramp up our PR and marketing plans, gain more visibility and exposure, and reach out to each clients’ audiences in more creative ways.

For example:
1. She is pitching certain media or bloggers.
2. She immediately clues me into it.
3. I am able to jump on to the client’s social pages to follow and interact with the outlets + people she is talking with on a regular basis.

This helps said client stay in front of them and on their radar.

When she books an event or lands media coverage, we tag-team it. Maybe I will create a Facebook event and post about the event/coverage on their social platforms, and I will certainly incorporate it into the content I’m pushing out. Our open channel of communication means that I know what she’s focusing on at any given point.

Because we’ve had such an open line of communication, we will bounce ideas back and forth from each other. Although I’m not working in PR like I once was, I can completely dig her excitement when she’s pitching. If I did not have this relationship with their PR gal, we would all be missing out on awesome and more unique ways to keep audiences and fans up to date on news, events and things that are going on.

If you don’t have someone managing your public relations, you’ve seen how simple it is to add a small part of PR to your marketing plan. A small part that will gain great reach for your biz and is something that you can even do on your own! Whether you have someone working your PR for you or you’re a do-it-a-yourselfer, make sure the PR is enhancing your social.

So, I would love to hear from you! Tweet at us about how you rock PR in your social marketing.

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With personality driven businesses, it’s tough to lay down the law and decide when content should be shared personally, or when it should be shared under the biz’s social. Take LinkedIn, for one (I know, I know, would I just STOP with the LinkedIn references? Answer: Absolutely NOT!)

We’ve had clients who are not as personality-driven, and so they immediately want to share their content on their LinkedIn company page. Not a completely bad idea, but you have to be aware that Company pages have a much smaller following. When we have convinced them to share their content more personally, they see greater return. If we’re talking bigger companies, the game changes, but let’s talk small biz for now.

Then you’ve got the personality-driven companies. One new and exciting client I’m working with is totally personality- driven. On Facebook, they have a gorgeous clique of people on their personal page, but their biz page has definitely less of an intimate feel. You might have heard that Tena recently interviewed Chris Brogan on her CLIQUE podcast. Not only was that completely exciting, but sometimes it got a little confusing when I tried to promote his fan page, (Chris Brogan (but not a fan page). He clearly has a great following, but he hit his personal page friends limit. So, now his fan page takes care of helping him connect with his fans. But, the distinction between his fan page and his personal isn’t crystal clear.

We want to avoid that.

Keep your personal page hopping with your raving fans, and keep your biz page with the people who love + support you, but also you may not know so well.

The way I’m working with the new client’s distinction between personal page and fan page is this:

Drive your friends to your fan page.

Use teasers on your personal page that show them the value of being your fan.

It’s easier to select certain personal posts to share on your fan page than it is to select what biz content you want your friends to see.

Marie Forleo has a personal and fan page. She publicly shares her instagram photos on it, but you don’t have the option of friending her. She’s where you may want to be, so why wait?

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