We all have our thing.
But in order to say that we have one, we have to be okay with saying that other things are not our thing.
I don’t know about you, but that feels scary to me.
It not only puts us in this place of ‘expert status’ on our one thing, but it also tells others that we can’t do everything.
It’s okay. Just like we can’t help everyone – we also can’t do it all.
As we have added services at tena.cious, we have added experts. Each one of them has their thing and every time I have tried to give them more than that one thing – it hasn’t gone so well. When they focus on their expertise, it all runs more smoothly.
Here is the deal though – tena.cious as a whole still needs their one thing. I had to ask myself what it is that we knock out of the park and every.single.person on our team aligns with.
It was clear to me that this one thing was, and is, strategy.
We are rock solid on this one thing. Whether it is managing a social media channel or programming a website, we back this up with strategy. There is always a plan. Oh and when there isn’t (which does happen from time to time), we fail.
What ‘things’ do you have on your plate that just aren’t really your ‘thing’?
you got this,