You know those things you can spot from a mile away? The ones that stand out so badly they hurt your eyes? No matter what profession you are in, it is natural for you to catch the mistakes that others are making. It may sound a bit strange but this is actually your gift. 

Lately, I have consulted with a few new clients and it seems that many of them are making the same mistakes online. 

I figured that they couldn’t be alone so I thought I would share some common online errors in case you too are making them.  

I decided to break it down into sections, so here we go:
Website »»» Broken links. Many of you have social media links that don’t actually go to your direct page. Check it. Fix it. Check it again. 

Facebook Personal Page »»» No link from your personal page to your business page. You have the ability to link your business page from your personal. Make sure this is visible to everyone and not just your friends. Need an example? Check out mine. Not sure how to change it? Visit our Social Rockstar Community Facebook page and ask! 

Facebook Groups »»» Spamming. Stop tossing your blogs and images in other peoples groups. Use these groups to engage with others by answering and asking questions to soak up knowledge. 

Facebook Business Pages »»» Boosting posts. This form of advertising on Facebook is simply not valuable. If you have Q’s about Facebook ads, we have a billion resources to share with you + you can purchase our Facebook Ad Guide if your little heart so desires. 

Twitter »»» Connecting your Facebook to Twitter. For the love of everything, stop. Just stop. Please (and I mean pretty please) disconnect this feature. Go to www.facebook.com/twitter to make it stop.

LinkedIn »»» No profile photo. Yes, this is a real thing. I see peeps daily that have no photo on their LinkedIn profile. C’mon, this is like wearing your pajamas to work… it says that you don’t really want to be there by putting forth little effort into your page. I am a huge fan of shutting down sites that don’t get my full attention. 

Instagram »»» Posting too often. This site isn’t a spot to dump your entire album of photos. Pick your best photo each day, hashtag it up, and hit post. 

Pinterest »»» Empty boards. If you create a new board, make sure that it is actually worthy of having its own board. That means if you have a board with less than 5 pins, it probably isn’t worthy. 

Google + »»» The fact that you still use it. Don’t waste your time. 

These were only a few of the common mistakes that I see. Quick, easy, and painless changes that will make a significant difference to improve your online presence. 

I would absolutely LOVE to hear the simple changes you are going to make today! Hit reply to share your thoughts with me. 

Before I let you go, I must share with you a FREE virtual workshop that I am hosting with my favorite coach + mentor, Ursula Mentjes. We are going to teach you how to up-level your ability to sell on + offline. Join us here.

much love,
tena
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You’re finally on Twitter! Awesome.

Rocking it on the platform from a.m. to p.m. is no easy task as we all know. Never fear– we’re here to let you in on the sweet side of Twitter!

Have you participated in, or at least seen or heard of, Twitter Chats (a.k.a. Twitter Parties)? If you have, that’s totally an experience you should have, and continue doing. If a Twitter Chat/Party makes zero sense– read on!

#1 takeaway :: they are a great way to discover + connect with like-minded people in your industry.

Twitter Chats are live discussions, about a predetermined topic, that take place right on …you guessed it… Twitter! Think of it as a virtual meet-up where experts, small businesses, and organizations can learn from and collaborate with others in their industry, share expertise and opinions, and ask questions.

Each chat has a specific #hashtag associated with it.

For example :: if tena.cious were to host a Twitter Chat related to social, we might use #tenaciousTalk. This way, everyone participating in the chat can include the hashtag in their tweet to be sure what they are contributing is showing up in the live feed/discussion.

These chats are run by a moderator who keeps the conversation moving forward. During a typical chat, a moderator asks questions to get the conversation flowing. To make sure you are getting the most out of your time spent in a chat, make sure you are participating!

I have made some really wonderful and long-lasting connections with other PR + social media gals throughout the country. Some I have met, and some I can’t wait to meet. I was recently telling Camille about my friend on the East Coast. When she asked how we met, I told her– it was a Twitter Chat! Although we haven’t connected in person yet, I value our relationship, catch-up phone calls, and emails immensely.

You might be thinking, “that’s great – a little weird maybe, but I’ll test the waters.” Perfect! Let’s help you find the chats + ensure that you are adding and taking away value from your time invested in the Twitter Chat.

A quick Google search with the industry or topic you are interested in + the words “Twitter Chat” will generate links with lists upon lists of chats you can check out. For a personal reference, go ahead and interact with the people you are already following on Twitter and find out which chats they are involved in!

Some quick tips for getting the most out of your Twitter Chat experience:

-When you find a chat you want to participate in, put it on your calendar and treat it like a meeting – show up! 

-If you know someone else who might be interested in the topic of the chat, invite them to join in.

-When the chat begins, introduce yourself. Most moderators will tell you what info they would like from you in your intro.

-Answer and ask questions, respond to other participants. Make connections. 

-When responding to a tweet or asking a question, use the #hashtag so everyone can see it.

-Most chats let you pitch yourself, products and/or services at the end of the chat, so wait until then. You wouldn’t like it if everyone was pitching at you all the time, would you? Just be you. 

Tweet us and tell us what your favorite part of Twitter Chatting is :: because life wasn’t meant to be done alone!

Bonus Tip :: Another great thing about Twitter Chats is that, if you miss one – you didn’t necessarily miss out on the entire convo. You can simply search the chat’s hashtag to see all of the recent tweets that include it’s hashtag.

Bi-Line Rachel

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I am super pumped to tell you all that I am featured in UW Mag with some SUPER amazing women.

Challenges appear out of nowhere, and I’m constantly reminded of the struggle entrepreneurs face when starting, building, and growing their biz —anyone who tells you otherwise is full of crap.

Unemployable Woman is the place where stories, tips, + insight are shared with a TON of positivity and been-there-that-sucked experiences. Everything from personal branding to biz models, marketing strategies to personal leadership, and the constant struggle: self care.

And, if you’re anything like me – that’s gotta perk up your ears. In a big way.

I’m not trying to be obvious here, but I’m pretty sure you can guess what I talked about: getting social in your biz and getting down with Twitter.

You know, that thing that you’ve heard about, how it seriously rocks your biz and how you HAVE to use it. I know some of you are at a loss as to how to begin, create, and implement a social strategy. But that’s totally fine.

Drop that chip from your shoulder, because a change of mindset will throw awesome results your way. You CAN do it! I believe in you, and even can teach you, if you’re ready to Fall in Love with Twitter.


So, what are you waiting for? Skip over here to download your FREE copy of Unemployable Woman magazine and harness the wisdom these ladies have to offer.

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Lists are Twitter gold and I use them all the time. And, what’s even better is they are super simple to use, can help keep you uber organized and make Twitter feel a heck of a lot more manageable. (Think of it as a way to filter out only what you want to see from your entire feed of tweets (on your home page).


To create a list:

  1. Go to your ‘lists’ page. This can be done through the gear icon drop down menu in the top right bar or by going to your profile page and clicking on ‘more’ and then ‘lists.’
  2. Click ‘create list.’
  3. Enter the name of your list and select if you want the list to be private (only available to you) or public (anyone can see and subscribe to that list).
  4. Click ‘save list.’

You can create any list you want. For example, some of my lists are: media, local (media, food etc.), fashion, bloggers and so on.

To stay on top of the organization of my lists, when I follow someone, I immediately add the to their respective list(s).  That way when I want to see just the tweets from the bloggers I follow, all I have to do is go to my lists, click on that specific list and then a live feed of only those tweets shows up (much like the feed on my home page looks).


Adding, and removing, people from your lists is easy too!

  1. Click the gear icon drop down menu on a user’s profile (next to the ‘follow’ button).
  2. Click ‘add or remove from lists.’ (You don’t need to be following a user to add them to a list.)
  3. Your created lists will pop-up. Check the list(s) you want to add the user to, or uncheck the list(s) you’d like to remove that user from.

If you don’t have lists yet, go make them, add to them and start using them! You will thank me, I promise.


Bi-Line Rachel

Bonus tip: You can subscribe to other people’s public lists. If there are people and brands on Twitter that you admire, look at the lists they belong to and see who else is on that list. There may be some really great like-minded people to connect with there!

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Who knew a simple selfie with some of your friends could take down the whole Twitter site?! Okay, sure… we aren’t all on Ellen’s level of popularity, but still it isn’t an easy feat to “break” Twitter with one picture.

By now we’ve all heard the story of, and most likely seen, the infamous selfie Ellen took at the Oscars with stars including Bradley Cooper, Jennifer Lawrence, Brad Pitt, and Meryl Streep. The picture was retweeted more than 2 million times during the broadcast of the 86th annual Academy Awards and lead to the “break down” of Twitter. Aka – the service was down for a few minutes after the selfie was posted.

“We got an email from Twitter and we crashed and broke Twitter. We have made history,” DeGeneres said shortly after access to the social media site was disrupted.

So, why did this post even go so viral that Twitter couldn’t handle it’s inital response? Hashtags and a large following (for each of these stars) doesn’t hurt. Ellen attached the #Oscar hashtag, which I’m sure many people watching the award show were also following and including in their tweets, and each of these stars, if on Twitter, have large followings (Ellen over 28 million and Kevin Spacey over 3 million). Even if some of these stars aren’t on Twitter (shocking, right?) there are still many pages dedicated to their likeness and people are talking about them. So, with that said, and America’s fascination with movie stars, people were excited to see so many of their favorites in one spontaneous picture, together and the retweeting frenzy began. Retweet after retweet after retweet ensures many, many, many people see this picture in a short, quick amount of time, causing the tweet to go viral.

If you aren’t sure of what it really means to ‘go viral,’ that’s okay. Many people get the term confused. Simply put, it is something that is views by a very high number of people in just a short period of time. It has spread throughout the Internet and people are talking about and sharing it. A lot. This can mean a lot of exposure and traffic, without costing you any extra effort. And we all know that increased exposure can mean more connections and influence over your audience. There is no specific formula to make something go viral and there is no set number of people that need to view it in that certain amount of time; the number of views needed to go viral can vary from thousands to millions.

Now, I know the chance of “breaking” Twitter is unlikely but you can see from the reaction to Ellen’s tweet, how building a great following can help boost and get YOUR interesting and informative tweets out there to an even wider, larger audience.

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Twitter has announced a profile redesign that looks just a little bit like our other favorite social platform, Facebook.  The new look will be hitting Twitter profile pages as early as this Tuesday. (And is even already viewable on some famous peeps’ pages. Check out @ZacEfron or @ChanningTatum or even our rockin’ page to get a real life feel of the new design.)­

Taking several queues from Facebook, the new profile page will feature more user information + even highlight your tweets that have the most engagement by displaying them slightly larger than the rest.

Similar to Facebook groups + events, you will now be able to pin one of your tweets to the top of the page.

The changes don’t stop there. The new design will also include a larger user photo + header image. You will also now be able to choose which timeline view you want to check out when perusing your peeps’ profiles. You can see all tweets, tweets with photos + videos only, or just tweets + replies.

Despite the similarities to Facebook, Twitter has not made the change easy on us with a passion for design + consistent branding. Because why would the specs be the same across all platforms?

Never fear, we’ve got you covered. 

Don’t let your beautiful branding go by the wayside. Get ahead of the game + work with us now before the switch is made.

Because we are already raving fans of one another, we’re gonna cut you a deal. Get a modified, revamped, Twitter profile for just $107 with one revision if needed. 

Bi-Line Aly

Ps. What are your thoughts on the whole thing? Tweet at me.

twitter redesign

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Who doesn’t love Twitter and all of its simple, yet wonderful tools!? I bet there are even a couple you didn’t know were hiding in there, or you just aren’t entirely sure how to utilize them to their full potential.

That advanced search feature? So handy, but not as simple to figure out on the first try. Not sure yet how to take full advantage to Twitter’s search tool? I’m here with a few tips and the how-to, to help you search with ease, just like a Twitter pro!

First, you will find the advanced search option on the left of the results page of your initial search. Once you are here there are many different options on how to search. And, trust me, these detailed ways of searching will make your Twitter life much, much easier. (Because it is so hard, right? Kidding.)

1. You can search for tweets from a certain person by from:username – to:username works too!

2. Those emoticons aren’t just to tell people when you are smiling or frowning anymore. Searching a word with 🙂 included in it, ex: tena.cious : ) <—no space between the colon and the parenthesis though–  will produce tweets containing “tena.cious” with a positive attitude. Searching the same way with, : ( <—-again, no space there—- included will produce the opposite results.

3. Are you looking for tweets that were posted up to and after specific dates? You can do this! Typing since:2014-01-01 will show tweets since January 1, 2014 and until:2014-01-01 will show the tweets that were sent up to that date.

4. Looking to connect with local peeps? Search location! near:MPLS within: 10mi will give you tweets sent within 10 miles of Minneapolis.

5. How about when you are looking for posts about beer; but not root beet!? (Maybe you’re looking for the hot spot to grab a cold one before a ball game.) Easy! if you search beer -root you will find yourself looking at tweets containing “beer” but not “root.”

6. Do you find yourself searching something again and again? Save your search! Twitter allows you to save up to 25 searches. All you have to do is: enter the search you want to save, hit enter and clicking on the gear icon at the top-right of your screen. Saving searches gives you access to that search again by just clicking in the search box and selecting from the drop-down menu that appears.

What other things have you figured out that help you with your Twitter searches? Which of these techniques do you find to be the most used by, and helpful, to you? Let me know what you think!

Bi-Line Rachel

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Here at tena.cious we have a little secret that we’d like to share with you. It’s a little thing called Hootsuite + for rockin out scheduled tweets it will be your very best friend. The best part, it won’t cost you a dime.

Getting started couldn’t be easier, all you have to do is sign in by using your twitter account.

Scheduling your posts is a great tool to have in your back pocket. If you’re going to be out of the office for the day, the week, the month even — you can schedule out your tweets by date + time.

Bonus feature, if you’ve got a whole bunch of promo tweets up your sleeve, you can use the “AutoSchedule” option to have the tweets hit your followers feeds at an optimal time. 

If we haven’t already convinced you that Hootsuite is going to be your new best friend, there’s more. Hootsuite is a great place to see all those things you should be paying attention to on Twitter in one place.

If you set up your streams just so you’ll never miss a beat. You’re going to want to start with the “Home Feed” so you can see what your followers are tweeting. Having the “Mentions” + “Direct Messages” streams will make it so you never miss a tweet or message directed towards you + you can holla-back-atcha.

The “Scheduled Tweets” stream will allow you to keep track of the tweets you have scheduled + see if you’ve got times where you’ll need to fill in the gaps. Having “Sent Tweets” is a great way to see if you are retweetable + measure the interaction on your tweets.

Now, we know you already love Tagboard, but guess what — you can track your hashtags + lists in Hootsuite too. Just add the “Lists” or “Search” stream to your dashboard.

So the secret is out. Who are you going to tell? Click here to tweet it to your peeps.

Bi-Line Aly

Ps. You can do even more with this tool, but we find it best to use it for Twitter.
If you’ve got questions, shoot us an email.

 

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You might think you’re exhausting your options on how to target your target market. But oh, you are oh-so-wrong. Twitter has been rolling out a new feature that lets you see what’s going on tweet-wise around you. And no, you don’t even have to be following them!

For starters: it’s not available to everyone. You have to enable your phone’s ability to share your location, and even then it’s not guaranteed Twitter will provide the “Nearby” (as it is called) feature. On your cell phone, “Nearby” will be a tab of its own on your Twitter home if you have it at all. For those of you who aren’t gifted with this wonderful treasure, don’t worry about it.

What “Nearby” shows up as is a map with pinpoints of tweeters near where you are. Think of it like Google Maps in the way that you can scoot around into different neighborhoods and see who is tweeting without ever leaving your seat.

This is Twitter’s best attempt (so far) at helping businesses, especially those that rely on their status as local + small, find their neighbors + future clients on the platform. On that same note, it’s Twitter’s best attempt at connecting users geographically who want to be connected. It’s a win-win. This development will give businesses the opportunity to pinpoint what their soon-to-be clients are talking about, how they think, and what they care about.

So, while you’re trying to see whether you’ll be one of the chosen ones– which may very well happen soon- consider this an extension of the search features on Twitter. You’re not missing out if it’s not available to everyone, but if you’re sitting on the sidelines once it is, expect to be left in the dust.

Bi-Line Camille

 

P.S. follow me on Twitter if you want. and don’t if you don’t!

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You might think you’re exhausting your options on how to target your target market. But oh, you are oh-so-wrong. Twitter has been rolling out a new feature that lets you see what’s going on tweet-wise around you. And no, you don’t even have to be following them!

For starters: it’s not available to everyone. You have to enable your phone’s ability to share your location, and even then it’s not guaranteed Twitter will provide the “Nearby” (as it is called) feature. On your cell phone, “Nearby” will be a tab of its own on your Twitter home if you have it at all. For those of you who aren’t gifted with this wonderful treasure, don’t worry about it.

What “Nearby” shows up as is a map with pinpoints of tweeters near where you are. Think of it like Google Maps in the way that you can scoot around into different neighborhoods and see who is tweeting without ever leaving your seat.

This is Twitter’s best attempt (so far) at helping businesses, especially those that rely on their status as local + small, find their neighbors + future clients on the platform. On that same note, it’s Twitter’s best attempt at connecting users geographically who want to be connected. It’s a win-win. This development will give businesses the opportunity to pinpoint what their soon-to-be clients are talking about, how they think, and what they care about.

So, while you’re trying to see whether you’ll be one of the chosen ones– which may very well happen soon- consider this an extension of the search features on Twitter. You’re not missing out if it’s not available to everyone, but if you’re sitting on the sidelines once it is, expect to be left in the dust.

Bi-Line Camille

 

P.S. follow me on Twitter if you want. and don’t if you don’t!

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