You know how they say that pet owners start to look strangely similar to their furry friends? Well, if you haven’t heard that, just google it for a great laugh. It’s true.
I’ve heard Tena say it before + I couldn’t agree more, not only do we start acting like the people (and pets) around us but we are influenced by just about everything surrounding us.
So wouldn’t it be nice if we just hung around our website long enough that IT would start to look like US? I mean, who needs a graphic designer? ha!
Well the story doesn’t quite go that way, in fact sometimes the exact opposite happens. We start to look like it. You know that moment you hand out your biz card and you have website shame and you actually say it out loud? Tena hears this often since people know this is kind of our thing. (psssst… we design websites every.single.day. #funfact)
When I first heard about tena.cious, I couldn’t have been more excited to get my name on that interview sheet being passed around my college classroom. The professor was describing these totally awesome chicks that ran the social media world + were totally passionate about good design. Hello — this was me!
First things first, I jumped on their website … and totally, honestly … was shocked. What was this etched St. Paul skyline + grungy logo in the top left corner? Who were these ladies? It just wasn’t what I expected.
Shortly after I became a full time employee of tena.cious, I finally had the guts to push Tena for a redesign. Honestly, it didn’t take much, she knew this site + branding wasn’t reflecting who we were.
That’s seriously so big peeps — your website is how people get introduced to you for the first time.
So, now, as much as I love creating a brand + website for people just like you, we know we can’t physically help everyone. But Tena and I have some quick tips to help you with your website shame.
»» I wasn’t kidding, Who are you? Wrap up you, your biz, your heart in a perfect little bow. Now this is how you want your brand, your website, your words, to come across to people.
»» What words describe how you feel when you look at your current branding? Is this how you want people to feel? If not, take a peek back up at who you are, pull out some distinct words — these are your focus.
»» Focus on the hierarchy. Websites are long + flat, no matter what level designer you’ve got up your sleeve (we’re talking about a computer screen here people), so it’s your job to point the viewer in the exact direction you want them to go.
»» What is making your business different than others? Highlight this, it’s going to set you apart.
Because just like us, you’re not out there in this crazy biz world to help every.single.person. Focus on you + who you are, and guess what — you’ll attract the right peeps.
Don’t let your website change who you are, it’s time for the pretty dog you are to shine through 😉
Got website Qs? You know we’ve got answers. Leave a comment + we’ll be sure to reply!