You haven’t lived until you have been to a state fair, and even more specifically the Minnesota State Fair. We joke that the people watching is worth the price of admission and often comment that we wonder where these people are the other 355 days of the year. It is entertainment because many of these people are very different than us.

The thing is, this is why we are intrigued with every little thing. Yes, everything. Just think about it for a minute, if we open our eyes to the differences in people in a positive way (and sometimes even the negative thoughts) – we learn things. Lots of things. « My 4th grade teacher would have scolded me had I written the word ‘thing’ that many times in one paragraph. So for the sake of Mrs. Wallace, I will explain the ‘things’ a bit more.

Tell me this, have you ever just watched a speaker on stage to understand why they do the things they do? Or have you ever listened to a webinar or podcast to figure out the point of their show or understand their offer at the end? Oftentimes 100’s of people could listen to the same show and hear something different. Heck, you may be at the state fair and not even think twice about the zebra print zubaz circa 1989 that the guy in front of you is wearing, because you still have your pair in the bottom of your dresser. We all have a different perspective. We don’t just people watch, we perspective watch.

Understanding why people do what they do is intriguing. We watch gobs of reality tv, learn from ted talks, scroll social media like it’s our job (well… in our case it kinda of is) and we share stories with people over wine, coffee dates and lunches every.single.day.

Why? Because different is truly intriguing. It is easy to throw on the judgement hat, but I want to challenge you not to focus on differences or even similarities – but to find their perspective.

This last month I have spent time interviewing business owners that are doing something a bit different in this world. Maybe not always the craziest industry or brand new idea – but in some way they shifted the perspective on the usual way of doing business. They have truly shined a bit brighter than others in their industry. In these interviews I didn’t just focus on the shiny stuff, cause it is never just bright – sometimes (actually most times) there is a dark and not so shiny spot in our journey as entrepreneurs. You will notice that these business owners persevered through these moments.

Today I introduce to you the ‘Shine Bright’ podcast. I can’t wait to hear how you like it. Listen here »»» bit.ly/ShineBrightPodcast

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I promise we will land on a super legit business experience here, just hang with me for a minute or two.

I know you have heard the statement ‘the shoemakers child goes barefoot’. I oftentimes hear business owners use this excuse. Website designers saying they do their clients work before theirs, therefore their own website sucks. OR maybe the bookkeeper who hasn’t done their own books in a few months.

This isn’t okay.

Like not even a little bit.

Here’s the thing. You know you are losing clients because of this, right? Even if they don’t know your books are not done or your website isn’t fully functioning – you know. You have insecurities around it, you have guilt around it and you lose energy thinking about it.

A few months ago I was meeting with one of my clients, Amanda Walljasper-Tate. Our worlds connect in every way possible. She is a tena.cious client, she is on my doTERRA team and she carries the Hello Life brand in her stores. She is bold, just like me, and she came right out and said ‘you need to wear the lipstick Tena’. Of course I do. Why wouldn’t I wear the lipstick from a brand that I co-founded? I should basically sleep in it… okay maybe not, but you get my point. We need to actually rep the brands we create.

Think of your product as the lipstick. What are you not ‘wearing’ right now? I want you to stop what you are doing, look at your calendar, grab all the people you need and get your lipstick on. Oh and if you want to grab up some actual lipstick, you can do that here.

What will you be working on? Leave a comment so I can hold that accountability for you.

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Actually, please don’t.

This whole ‘hot mess’ era we are now living in is really no badge of honor to be worn. As funny as it may be to hashtag it all day and share the behind the scenes of your craziness, take a small moment before we rag on your current state of life.

Now, let’s be honest – it is funny. Sometimes really funny. But I want you to stand back and ask yourself » Is it really that messy, or are some things really awesome? Cause I am going to go out on a limb here and say that we are letting the brilliance hide behind the #hotmess.

See, a couple of years ago I took the word ‘busy’ out of my vocab. It didn’t serve me, it made me feel unapproachable, and no one asked me to help them.  AND I LOVE helping people. Here is the thing… I replaced that word with ‘crazy’. Do you know the actual description of this word? Um, it isn’t pretty…

Crazy: mentally deranged; demented; insane.
Also: senseless; impractical; totally unsound.


I want nothing to do with that word. Nothing.

The truth is, if we say it (over and over again) – we become it. Whether it is ‘Crazy Busy’ or ‘Hot Mess’ or… you fill in the blank.

Right now, more than ever, this world needs us business owners to throw out the messiness and take every bit of who you are and shine.

We all have bad days, but please let’s start celebrating the great ones.

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Did you get that hit in the gut when you read that good ole title up there? I kind of wish the word ‘should’ could be deleted out of the English language. It has so much ickiness all around it. This one word piles on guilt, a sense of unworthiness and failure.

I am on the home stretch of an amazing week. I started with Mark LeBlanc’s Achievers Circle and ended it with dōTERRA’s Leadership Conference. All super high achieving individuals in each room and a lot of ‘shoulds.’

» I should be speaking on bigger stages but…

» My business should be farther along but…

» I should be at a higher rank but…

» I probably should be blogging but…

Oh my goodness STOP.

People get this feeling that they are doing it all wrong, setting goals too high and burning out. Are you these people?

I will be honest, I have ‘should’ on myself too. It got me nowhere. You know what did? Setting an achievable goal, taking action every day and loving where I am at.

What ‘should’ are you getting rid of?

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You are probably not surprised to hear that I am rather opinionated and for this reason (and many others), I am pretty darn picky about who I let speak in to my life.

Now let me explain… it isn’t that I don’t value other peoples opinions. I didn’t delete friends with varying views in November, and I connect with just about anyone on some level. The thing is, our minds are sponges and so are our hearts.

I have been blessed to work with some of the most amazing mentors and coaches. I talk about them often when on stage and when I write. But this isn’t because they just agree with me and patted me on the back. Actually quite the opposite. Many times I leave a coaching call a little upset. Maybe I didn’t sleep or felt like a huge shift was coming that I wasn’t ready for. Not sure why I am surprised, this is why I hired them, right?

This past year I started a lot of new things. Shiny things, but really cool shiny things. This is a coaches nightmare. Yesterday I walked in to Mark LeBlancs office after reading this post on his Facebook page:

‘And, you are proud of that?

Often, I hear professionals bemoan the fact they are easily distracted, chasing squirrels and shiny objects. Then, their comments are followed by laughter.

It is not a badge of honor to wear proudly.

Fact: These professionals rarely are moving forward in the direction of their dream. Tangents disguised as opportunities and their need for survival income barely keep them afloat, resulting in a roller-coaster of revenues and personal income.

We come to find out they have a well of credit card debt or a business line of credit they are not managing well. In some cases there is no debt to speak of and he or she is not earning well out of their business or practice or consistently earning.

If it sounds like fear, looks like fear and smells like fear; then decisions regarding distractions and tangents are rooted in fear.

Make today a changing day in your life.’

I almost cancelled my coaching session.

The thing is, I thought I knew what he would say. After I verbally vomited all over him, he said ‘so what do you think I am going to tell you?’. My reply? ‘Get rid of something.’

I am still in shock, he didn’t.

All night I have been asking myself why. Like why didn’t he just tell me to shut a door, sell a business…

Instead he gave me practical advice. Duh. He saw the same vision and growth potential that I did. I am not chasing anything but rather visiting and revisiting each thought and plan. I am doing with the intention to not chase a shiny object, but to shine in all that I have been blessed with.

The shifts are coming.

Now this isn’t my usual sort of note to you; it’s more of a journal entry to peer in to my story and to see what goes through my mind too. I just know that these thoughts are needing to be heard by at least one of you… possibly the only person that read all the way down here. If that was you… go ahead… hit reply. I want to hear about how you are planning to shine in 2017.

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We all have our thing.

But in order to say that we have one, we have to be okay with saying that other things are not our thing.

I don’t know about you, but that feels scary to me.

It not only puts us in this place of ‘expert status’ on our one thing, but it also tells others that we can’t do everything.

It’s okay. Just like we can’t help everyone – we also can’t do it all.

As we have added services at tena.cious, we have added experts. Each one of them has their thing and every time I have tried to give them more than that one thing – it hasn’t gone so well. When they focus on their expertise, it all runs more smoothly.

Here is the deal though – tena.cious as a whole still needs their one thing. I had to ask myself what it is that we knock out of the park and every.single.person on our team aligns with.

It was clear to me that this one thing was, and is, strategy.

We are rock solid on this one thing. Whether it is managing a social media channel or programming a website, we back this up with strategy. There is always a plan. Oh and when there isn’t (which does happen from time to time), we fail.

What ‘things’ do you have on your plate that just aren’t really your ‘thing’?

you got this,



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Can we be honest here?  Either I am hearing things in the office, or you just said ‘yes’. 

Here I go a bit on a rampage today… #hearmeout
This journey isn’t for the timid, the weak or the procrastinators.

I am sick of seeing things just kinda done, and I know you are too. This happens because entrepreneurs are IDEA people. It’s okay, this isn’t a bad thing, we need us. Everyone needs us… or at least we like to think so. 

Ideas, though, are often mistaken for opportunities that need to be created. If we tried to implement each and every idea, we would fail. And since there are stats all over the place about the rate of failure in today’s economy for small businesses, I think it is pretty darn easy for you to agree.

So here is the deal, we need to stop pretending we can do it all.

We can’t and we shouldn’t.

Yes, I like to coin myself as the queen of delegation, but even my team can’t take on each idea that pops in to my head (or theirs, for that matter). It would be pure chaos. Okay, if we are being honest… it HAS been pure chaos, until fairly recently.

First we decided it was probably a good idea to only focus on one thing at a time. That kinda freaks me out just writing that, but there is some serious truth in it. This way my team, referral partners, clients and future clients are not confused about our world. It is simple and super easy to understand. Not too many messages and options being flung their way. Easy enough, right?

Second up, we knew that our team could not support our own marketing. I know this might sound ridiculously crazy since THIS IS WHAT WE DO, but it got pushed to the side. I was constantly asking ‘why hasn’t tena.cious talk been posted to LinkedIn in a couple of weeks?’ or ‘why didn’t anyone respond to that Instagram post?’ or ‘why has our header not been updated on Twitter since the before. conference?’… okay, that last one is bad but you get my point, it happens.

Cause we can’t do it all. We have to stop pretending that we can.

If you bit off more than you could chew in a lifetime, admit it. We did.

So, we dumped a few sites. No joke, they just don’t get updated and that is OKAY. We stopped pretending… oh and one more thing…

We hired a full time team member to ONLY rock our brand. #aboutdarntime. Meet Addie. We love her.

I need you to take a little vow with me, ready?

» I promise to not make this whole business thing harder than it has to be.
» I promise to no longer jump on the next crazy band wagon just cause I read somewhere that I should… (even if it is Tena’s weekly tena.cious talk).

» I promise to stop the noise in my head that tells me that I suck and should be doing more than my already exhausted self has taken on.

» I promise to focus on one thing.
» I promise to stop telling myself that I can do it all on my own.

We need idea people, and those peeps need us to lean on them, and to be honest with them. This goes for more than just business, you get that, right?

So we are stopping this whole pretending game and going to start getting real about what we can bite off and what we can’t.

Our team is 150% here for YOU. I know you know this, but I had to say it.

Last week I shared with you the importance of outlining your perfect client AND invited you to jump in our Brand Strategy Workshop. Of course there is room for you if that feels right.

Did you take the vow? Hit reply and share what struck a chord for you.

you got this (with a little help from a friend…),

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