Can we be honest here?  Either I am hearing things in the office, or you just said ‘yes’. 

Here I go a bit on a rampage today… #hearmeout
This journey isn’t for the timid, the weak or the procrastinators.

I am sick of seeing things just kinda done, and I know you are too. This happens because entrepreneurs are IDEA people. It’s okay, this isn’t a bad thing, we need us. Everyone needs us… or at least we like to think so. 

Ideas, though, are often mistaken for opportunities that need to be created. If we tried to implement each and every idea, we would fail. And since there are stats all over the place about the rate of failure in today’s economy for small businesses, I think it is pretty darn easy for you to agree.

So here is the deal, we need to stop pretending we can do it all.

We can’t and we shouldn’t.

Yes, I like to coin myself as the queen of delegation, but even my team can’t take on each idea that pops in to my head (or theirs, for that matter). It would be pure chaos. Okay, if we are being honest… it HAS been pure chaos, until fairly recently.

First we decided it was probably a good idea to only focus on one thing at a time. That kinda freaks me out just writing that, but there is some serious truth in it. This way my team, referral partners, clients and future clients are not confused about our world. It is simple and super easy to understand. Not too many messages and options being flung their way. Easy enough, right?

Second up, we knew that our team could not support our own marketing. I know this might sound ridiculously crazy since THIS IS WHAT WE DO, but it got pushed to the side. I was constantly asking ‘why hasn’t tena.cious talk been posted to LinkedIn in a couple of weeks?’ or ‘why didn’t anyone respond to that Instagram post?’ or ‘why has our header not been updated on Twitter since the before. conference?’… okay, that last one is bad but you get my point, it happens.

Cause we can’t do it all. We have to stop pretending that we can.

If you bit off more than you could chew in a lifetime, admit it. We did.

So, we dumped a few sites. No joke, they just don’t get updated and that is OKAY. We stopped pretending… oh and one more thing…

We hired a full time team member to ONLY rock our brand. #aboutdarntime. Meet Addie. We love her.

I need you to take a little vow with me, ready?

» I promise to not make this whole business thing harder than it has to be.
» I promise to no longer jump on the next crazy band wagon just cause I read somewhere that I should… (even if it is Tena’s weekly tena.cious talk).

» I promise to stop the noise in my head that tells me that I suck and should be doing more than my already exhausted self has taken on.

» I promise to focus on one thing.
» I promise to stop telling myself that I can do it all on my own.

We need idea people, and those peeps need us to lean on them, and to be honest with them. This goes for more than just business, you get that, right?

So we are stopping this whole pretending game and going to start getting real about what we can bite off and what we can’t.

Our team is 150% here for YOU. I know you know this, but I had to say it.

Last week I shared with you the importance of outlining your perfect client AND invited you to jump in our Brand Strategy Workshop. Of course there is room for you if that feels right.

Did you take the vow? Hit reply and share what struck a chord for you.

you got this (with a little help from a friend…),

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