Who are you following?

Even if you have classified yourself as a leader – you still follow.

For us ‘D’ types, this may be a hard one to swallow.

I am going to be real honest here, I had a super difficult time admitting that I could learn from others in this whole social media world. I am a bit addicted to learning, but when it came to ‘my’ industry I just couldn’t find a resource to teach me what I didn’t already know. I took online classes from expert after expert and although some things were great reminders, nothing was moving the needle forward for me.

So, you can understand why it would be difficult to believe I could actually follow someones lead on this topic.

Until I ran across a Facebook ad for an Instagram Challenge by Jenna Kutcher. For one, very few ads catch my attention these days ’cause to be honest, I really don’t need another ‘how to’ tossed in my inbox. I am sure I am not alone when I say that not only do I not need it – I don’t want it. I also didn’t know her, at all. She was a new face to me entirely.

There was something different about her. Jenna had all the right wording and incredibly eye catching visuals. I signed up. Clearly I was her ‘ideal client’ – there were many others, similar to me in the challenge already.

Oh and not only did I sign up for the challenge, I was engaged during the 7 days and purchased her Instagram course at the end of her email and webinar sequence. The awesomeness didn’t stop at the challenge – the course was amazing and opened my eyes like very few online courses have.

For one, I actually did the work (see @hellogorglife for a true representation of what I learned) and for another – I found a new leader.

She is totally bringing light to the online course industry that I thought was slowly fading.

This leader needs leaders.

we all got this,

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Two weeks ago we told you that we’re obsessed with Instagram. We explained what the grid is and why it’s important to plan it out ahead of time.

Social media is constantly changing, which makes our jobs exciting! The newest thing is Instagram stories.

What the heck are these stories? And how should you use them to promote your brand?

Add to your story as often as you’d post on Twitter (5-10 times a day). Take quick short fun videos of your daily life behind-the-scenes. Your fans will totally love to see what you do on a day-to-day basis

Your story only lasts for 24 hours and then it disappears, so don’t spend too much time planning your story content. It should be “in the moment,” fun + show off your brand’s personality! This is the social place that you can experiment, take a few risks and  have fun!


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Instagram Wedding 

Emily Blankenship | Social Account Manager

This past weekend I found myself traveling the great distance to Mississippi for a wedding. A good friend of mine asked me if I wouldn’t mind coming along, even though I had never met the bride and groom. See, she was driving this 18 hour car ride and didn’t feel safe doing it alone. Merrily, I joined in. We never discussed details, I had a date and a time and that was that.

Our first hour in the car we talked about mutual friends, gossiping and getting updates about life events as all girls do. The second and third hours were full of bad singing and even worse dancing. It wasn’t until about the tenth hour into our trip that I asked her about the wedding. I asked her how she had met the bride given the distance, to my surprise she responded, “well, we have never really met in person.”

My friend then goes on to tell me that she met this girl through Instagram, a social media site where people share pictures of their lives with one another. She said they have been following each other for over a year now, had exchanged telephone numbers, texted and video chatted all the time. It was like they had met, like they were great friends- but in all reality, they did not know each other. I have to admit I was flabbergasted. I assumed we were traveling all this way to see somebody she knew be wed, not to meet this woman for the first time.

Ultimately the wedding was a huge success, and the friendships made were even better. The wedding was beautiful; the people were amazing. We all enjoyed ourselves. We became famous at the wedding reception as the “Instagram friends,” the two that drove all the way from Minnesota to be part of the wedding of a couple they had never truly met.

Working in social media, I take the networks and relationships it creates for granted. It was wonderful to take a step back and see just how much it can impact people’s lives.

Not on Instagram yet? Head over to http://instagram.com/ for more details. 

Fast beautiful photo sharing.

Social Media Visual

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