I promise we will land on a super legit business experience here, just hang with me for a minute or two.

I know you have heard the statement ‘the shoemakers child goes barefoot’. I oftentimes hear business owners use this excuse. Website designers saying they do their clients work before theirs, therefore their own website sucks. OR maybe the bookkeeper who hasn’t done their own books in a few months.

This isn’t okay.

Like not even a little bit.

Here’s the thing. You know you are losing clients because of this, right? Even if they don’t know your books are not done or your website isn’t fully functioning – you know. You have insecurities around it, you have guilt around it and you lose energy thinking about it.

A few months ago I was meeting with one of my clients, Amanda Walljasper-Tate. Our worlds connect in every way possible. She is a tena.cious client, she is on my doTERRA team and she carries the Hello Life brand in her stores. She is bold, just like me, and she came right out and said ‘you need to wear the lipstick Tena’. Of course I do. Why wouldn’t I wear the lipstick from a brand that I co-founded? I should basically sleep in it… okay maybe not, but you get my point. We need to actually rep the brands we create.

Think of your product as the lipstick. What are you not ‘wearing’ right now? I want you to stop what you are doing, look at your calendar, grab all the people you need and get your lipstick on. Oh and if you want to grab up some actual lipstick, you can do that here.

What will you be working on? Leave a comment so I can hold that accountability for you.

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How truly solid are your relationships? This might need a moment of reflection, or you can do what I did. I scrolled my Facebook connections.

As I ran across names, I realized that many of these people I have never even struck up a conversation with. Now, you may be a person that only accepts those you know personally, but here is the thing – you can truly only hold 150 contacts in your brain before you start to forget them. The average Facebook user now has about 388 friends. That is 238 people (or more, if your friend list is anything like mine) that you really don’t have a connection with any longer.

So, the solution here isn’t to go drop your virtual friend count down to 150 – the challenge is to reach out a bit more. Of course I have a story and this one might surprise you a bit, I used to avoid people. A lot. You know those moments you see someone in Target down the end of the aisle and you move a bit quicker so you don’t have to have that odd small talk convo? As much as I hate small talk, I also hated the feeling of having relationships with people that were only virtual.

This past week, in fact, I was walking out of a store and was barely in eyesight of an old acquaintance. I turned around, said a simple hi, her name and went back on my way. Later that night I got a message on Facebook saying how she was happy to see me and was having a tough day or she would have talked longer. We chatted for a bit and are grabbing lunch in the next couple of weeks. She wants to discuss a few different business things… she needs a website from tena.cious, she wants to talk oils and she wants to hear about this whole makeup line.

Now, not every simple hi is going to equate to this much awesomeness, but you.never.know. The old Tena would have used the ‘I’m already out of eyesight and don’t have to talk’ excuse. BUT guess what? That not-so-small talk turned into a high quality deep convo.

Here is to deeper conversations + less virtual-only friendships!

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