You haven’t lived until you have been to a state fair, and even more specifically the Minnesota State Fair. We joke that the people watching is worth the price of admission and often comment that we wonder where these people are the other 355 days of the year. It is entertainment because many of these people are very different than us.

The thing is, this is why we are intrigued with every little thing. Yes, everything. Just think about it for a minute, if we open our eyes to the differences in people in a positive way (and sometimes even the negative thoughts) – we learn things. Lots of things. « My 4th grade teacher would have scolded me had I written the word ‘thing’ that many times in one paragraph. So for the sake of Mrs. Wallace, I will explain the ‘things’ a bit more.

Tell me this, have you ever just watched a speaker on stage to understand why they do the things they do? Or have you ever listened to a webinar or podcast to figure out the point of their show or understand their offer at the end? Oftentimes 100’s of people could listen to the same show and hear something different. Heck, you may be at the state fair and not even think twice about the zebra print zubaz circa 1989 that the guy in front of you is wearing, because you still have your pair in the bottom of your dresser. We all have a different perspective. We don’t just people watch, we perspective watch.

Understanding why people do what they do is intriguing. We watch gobs of reality tv, learn from ted talks, scroll social media like it’s our job (well… in our case it kinda of is) and we share stories with people over wine, coffee dates and lunches every.single.day.

Why? Because different is truly intriguing. It is easy to throw on the judgement hat, but I want to challenge you not to focus on differences or even similarities – but to find their perspective.

This last month I have spent time interviewing business owners that are doing something a bit different in this world. Maybe not always the craziest industry or brand new idea – but in some way they shifted the perspective on the usual way of doing business. They have truly shined a bit brighter than others in their industry. In these interviews I didn’t just focus on the shiny stuff, cause it is never just bright – sometimes (actually most times) there is a dark and not so shiny spot in our journey as entrepreneurs. You will notice that these business owners persevered through these moments.

Today I introduce to you the ‘Shine Bright’ podcast. I can’t wait to hear how you like it. Listen here »»» bit.ly/ShineBrightPodcast

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