Since birth, or maybe shortly after, we have been conditioned to see differences in people.

Walking in a room and either shaming ourselves for not wearing the ‘right’ thing or judging that new hair color on the person handing out name tags. Don’t lie — We have all been there. (Unless of course your name is Jesus, therefore you are perfect, no need to read on.)

We could get in to some deep stuff here but I prefer to keep it a little lighter and toss this into the business realm. For today anyways.

As our company has grown both financially and in employee count, I have to be honest here, it has been difficult to continue to attend the same networking groups, because it felt that no one could relate with my similar issues.

I have scoured the Twin Cities to find people that are in the exact same spot as me. « This is sort of laughable, cause that statement is relative, right?

Here is the deal. I was at a conference in California and I mentioned this, exact ‘issue’, stating that I needed to play in a bigger space, which I know is a common statement said by many.

I was stopped in my tracks when someone said ‘How can you relate and not separate Tena?’  Talk about a humbling moment.

I could feel my mind racing back to conversations and events where I wasn’t fully present because I was focused on the separating and not so much the relating. In fact, by doing this, I was separating myself even more.

The thing is — this swings both ways. There have been plenty of times I have thought ‘I am not exactly worthy of being here’ or ‘this person has WAY more going for them than I do’.

Either side you fall on, I know you can relate.

I want to challenge you, the next time you walk into a room (either physically or virtually) put on your ‘I am going to find ways I relate with this person or group hat’.

I get that sometimes it’s stretch, but I promise this small shift in perspective will change your everyday experiences.

Speaking of relating, I know there had to be tons of you nodding your head + totally agreeing with these words … you know how it goes — leave a comment and share with me what came to mind when reading this.

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As a small business owner, you may know that networking is a vital key to success. Whether you enjoy going to lunch-ins, BNI’s, or meet-up groups, you know one thing you must have at each– good networking etiquette. The same is true on social media, because that is exactly what it is: a big networking group.

It may take time to prefect your sixty-second commercial in public and same goes for social media. You must get to know your audience and know how to interact with them through a computer rather than face-to-face. This takes time and dedication. At tena.cious, we see 3 different kinds of social networkers. Continue reading The Social Networker

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Top 10 Reasons College Grads Should Rock Their LinkedIn Profile

Emily Blankenship | Social Account Manager

So you just graduated, I know the feeling! Having just graduated this May, I get it. The last thing you are looking for is another “homework” assignment, but hear me out.

It is August. That means it has been approximately three months since graduation. Everyone around us is talking about school starting again, buying supplies and complaining about summer ending. We can’t even walk into Target without being bombarded with school. But come September, you won’t be going back. So what will you being doing?

No matter how employed you are (you’re making money doing something you know how to do, you’re making money doing something you can fake knowing how to do, or you’re becoming an expert on daytime television like so many of the recent grads), you should take some time to rock your LinkedIn profile. Here’s why:

     1. It is a professional Facebook! After years in college, we have all become networking junkies. LinkedIn is a professional networking site that will help grow your professional contacts/connections. Don’t lose touch with all those professors you impressed and colleagues you have worked with, stay connected.

     2. You just graduated. Get recommendations! LinkedIn allows you to ask for quick recommendations from any connection you have. Your professors, employers, organizations leaders, coaches, etc. know you best. Ask them to write a recommendation for you while you are still fresh in their memory. Using LinkedIn is quicker than asking for a formal recommendation letter.

     3. LinkedIn helps you define your skills and experiences. Sure you have a degree in something, but what does that mean? What exactly can you do with it? Let people know. LinkedIn helps you identify and differentiate yourself through your skills and experiences.

     4. Figure out how to get where you want to be. We all have some dream job, an ending destination but have no clue how to get there. You want to be the CEO of a Fortune 500, to own a pet store, or build your own company from the ground up. Use LinkedIn to figure out what career paths others have taken. Think of it as a GPS system for you career.

     5. Make use of your friend’s connections. We all have that friend that is always in the right place at the right time, who knows the right people to make things happen. Take advantage of that. LinkedIn shows you how you are connected to people you want to know (i.e. potential employers). You can ask friends to connect you with others. It’s a way to get your foot in the door with that new employer.

     6. Get Employed.LinkedIn is your online resume. Not only do companies post job opportunities on LinkedIn, but LinkedIn will provide daily notifications of recommended jobs for you. Not to mention, 78.3% of hiring companies used LinkedIn to find potential candidates or to post openings. They are finding you! What else can you ask for?

     7. Apply with the click of a button. Fill out your profile once, apply to hundreds of jobs. We all know just how long applications take. Many businesses now have an “apply with LinkedIn profile” button that pre-fills many, if not all, of the categories on the application. Instead of spending hours retyping your name, education details, recent work experiences- click a button to do it for you. More applications give you a better chance at finding something.

     8. Get a behind the scenes look at the company. You can do research into a company you are applying for using LinkedIn. Even better, you can contact somebody who works there currently and ask them for all the details. Arm yourself with knowledge, every interviewer loves hearing you already know all about their company.

     9. Show off what you know. You just paid how much money to get a college degree, put that knowledge to good use! Discussion boards and LinkedIn Groups give you a chance to make new connections and to demonstrate your knowledge. Not to mention showing potential employers or colleagues your willingness and able to contribute to an adult conversation.

     10. You know more people than you think you know. Just because you have never met someone doesn’t mean you can’t connect with them. Alumni from your school love to help recent grads get on their feet. They have been there before and came out on top. Connect with them and ask them for advice, you will be surprised where it might take you.

Now get to it! Tonight at 2 a.m. when you should be sleeping but are up pondering what you are going to do with your life, log on and get LinkedIn.

It will pay off. Promise.

Head over to LinkedIn now.

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