There is so much potential for your brand on Facebook. It gets way more exciting than just posting, commenting + checking insights.
As you may know, it’s hard to get your Facebook biz page in front of a lot of peeps due to the algorithm, but at the same time you want to be generating constant awareness for your brand so that your fans will start to remember you. They’ll remember you when they see you showing up often + in more than one place. This is why it’s super important that you are interacting on Facebook in more ways than one.
1. One way is Facebook groups. We love groups! They bring peeps together and build community. We suggest that you pick 3 Facebook groups that relate to you + your brand and interact in them frequently.
2. The way to get your Facebook biz page in front of new fans is with Facebook Ads! With a very small budget, you can run ongoing ads to help generate leads or send people to your website. These ads won’t be promoting a specific sale or event that you have going on. Instead, their objective will be to generate awareness and make potential clients trust you + love you!
3. An important part of Facebook Ads is Facebook pixel. It’s basically a tracking code that goes on your website (our rockin’ web gal, Amy, can help install this). With this we are able to target a very specific audience on Facebook based off of peeps that have been to your webpage or blog. It’s a great way to capture people who aren’t already on your mailing list or fans of your Facebook business page and peeps who are randomly searching for your service.
Leave a comment and let us know what Facebook groups you hang out in!