#BEL13VE

Tim Mahoney releases a new song inspired by Jack Jablonski, a young hockey player that was injured on the ice. If you live in the Twin Cities area and have not heard his story I bel13ve it would be safe to say you have been living under a rock for the past month! Jack Jablonski, known as Jabs to many, has inspired not only the hockey community but anyone that has heard his story. He truly has given many of us a reason to bel13ve.

Click here for song: BEL13VE

Click here for Jack’s Story: CaringBridge

*Tim’s song, BEL13VE will be for sale on iTunes this week. All proceeds donated to The Jack Jablonski Fund

This is truly why we love working with Tim Mahoney. Check out his Facebook page for updates, shows and to see the many people he has also inspired: www.facebook.com/timmahoneycmon 

{Client Highlight} Tim Mahoney

Tim Mahoney – If you have not been to a Tim Mahoney concert, whether it be a  solo performance or with his band, you are missing out. I was introduced to Tim this last fall at his CD release party at Faces in Saint Paul. It was a fantastic night packed with great music and loyal Tim Mahoney fans. I am not sure his newest CD, Live from the Sky, has left my cars CD player since. You could say I jumped on the Tim Mahoney bandwagon.

Tim often says that most people in Minnesota have heard of him and but not “heard” him. Well change is coming! If you have turned your TV to NBC in the last couple of weeks you have been sure to see a plug for the new show The Voice and therefore heard Tim Mahoney sing. Hard to miss the comical comment from Adam Levine as he turns his chair around and says “This is gonna get a little bit weird for a second… I thought you were a chick.” Tim’s reaction is priceless. Along with the rest of America, we are highly anticipating the premiere of  The Voice April 26th.

We wish you the best Tim and we will be supporting you through this amazing  journey!

Picking your Advertisers

While running at the gym, going for a walk or even just people watching at the mall  I notice how many brands are being advertised.

The crazy thing is these advertisers do not get to pick who wears their logo. Do you think this matters? If a certain brand is trying to target one group of people but another is wearing their stuff will it change the brand? One that comes to mind is the brand Affliction they have a very  pin pointed target market but anyone can buy their stuff.

This past summer we sponsored a softball team and well the girls got in a pretty competitive league and I am not sure they won more than a game or two. It actually got to be quite humorous but I think this could be a reflection on a brand. We will be sponsoring them again this year but on one condition… they win more than they lose

What are your thoughts when it comes to advertising?

Office Must Haves

As most of you know, we moved into a fun little office space in Saint Paul in the Historic Dakotah Building. It is about as fun as moving into your first house. You get to pick out decorations, office supplies and organize everything just the way you want it. We have found that there are a few essentials though…

1. Girl Scout Cookies… and not just any cookie but the Thin Mint.
2. COFFEE
3. An i-pod and docking station with a variety of good tunes (of course our favorite “Tim Mahoney“)
4. Fun peeps to hang out with – our staff rocks!

What makes your office complete?

Finding Time

So I got called out (several times)… I broke my promise. My last blog post was over a month ago. It is not for lack of content but finding the time to put it on “paper”. For you bloggers out there, how do you find time?